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     Writer’s Workshop See today’s writing tip and more inside the writer’s workshop. Do you find yourself just staring at the keyboard?  Is it torture coming up with a lead line?  Are your teases dull?  Does your copy add to the groan-factor of TV news?  Are you grammar and spelling-challenged?  Welcome to broadcast newswriting. Look inside the writer’s workshop for help.  Share your favorite scripts, suggestions and copy.  Learn from the experts. Search The 24/7Newsroom Directories Are you looking for an agent?  Are you digging around for a piece of technology to add to your newsroom?   Do you need someone to design a set, overhaul your graphics, or do voice-over work? Where can you find a list of journalism schools or industry associations? Find it here, check out all the24/7Newsroom  directories.   September 16, 2010 was a special day for me.  It was my birthday.  I turned 50- something.  Actually, it’s a few more somethings than I really want to talk about.  But there is an event that I do want to talk about and celebrate.  It’s another birthday of sorts, it was a perfect day to formally launch this website, the247Newsroom.com I’ve always believed - going back far beyond my days as editor of ShopTalk & TVSpy to my many years in broadcast newsrooms – working in news is more than a career, it’s a lifestyle.   It doesn’t matter whether you work in a newsroom in Clovis, New Mexico or a slick digital operation in some top 20 market, no matter where you do news, you feel like you’re at the center of the universe and contributing in a special way. But doing news is all-consuming.  It has a way to engulfing every aspect of your life from the place where you live, your friends, to your successes and how you contribute to society.  My plan is to make this website about all those things while providing news of the day in the section, “Media News At This Hour, where stories will be updated regularly – those stories that impact broadcast journalism, newsrooms and the people working in them.   There’s no need to wait for a single morning posting or a newsletter to be delivered to your mailbox in the afternoon.   My 247newsroom site will be updated on a rolling basis. It’s easy for some to spend their day trashing broadcast news and pronouncing the business DOA, with all the put-downs and name calling.  And it’s particularly easy to do it as we climb out of this deep economic hole.  There’s no denying it, these are difficult days.  Many have lost their jobs – including me.  While many are struggling, it’s also an exciting and demanding time to be in a newsroom.  There’s no waiting anymore to “raise the mast” or “establish a signal” in these days of digital delivery.   This is a new age for local broadcast news and interacting with the audience.  As Tom Rosenstiel, Director of the Pew’s Project for Excellence in Journalism said in the release of PEW’s biennial survey on news consumption, People & the Press: “Maybe the best way to understand what is occurring today with the way people interact with the news and technology is to think of it as the end of our digital childhood.  By whatever term you give it, the latest biennial survey on news consumption from the Pew Research Center for the People & the Press reveals signs of a new phase, perhaps even a new era, in the acquisition and consumption of news.” To understand this new TV3.0 era, I have asked a number of contributors to lend their voice, experience and vision for the future, and help me frame the discussion in the247newsroom.  Among the contributors is Fred Young, the former SVP of News for the Hearst Television Group and Eric Ober, the former president of CBS News, president of the Food Network and more. Blog, Tweet & Web World    © Tom Petner 2012
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