JOSEPH F. ROVITTO is president of
CLEMENSEN & ROVITTO LLC, a
television news and marketing consulting
company. C&R has provided service to
broadcast stations, networks, and cable TV
stations across the United States and in
Europe. Joe became a partner in the
consulting firm after a long management
career with the Hearst Corporation. He was
news director for 17 years - 4 years at the
Hearst station in Milwaukee, WISN-TV and
13 years at its station in Pittsburgh, WTAE-
TV. Joe began his television career at
WTAE-TV while he attended Duquesne
University in Pittsburgh. After receiving his
journalism degree, he worked his way up
from an entry level position to leading the
department as news director. Joe was twice
chairman of the ABC News Directors’
Advisory Board and served a president of
the Pennsylvania Associated Press
Broadcasters’ Association. He also served
two terms as a regional director for RTNDA.
© Tom Petner 2012
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Joe Rovitto
Media Mavens
Doug Drew
DOUG DREW is a Morning Television
News and Daytime Content Programming
Specialist. Doug is Executive Director of
News for 602 Communications and a
nationally recognized expert in morning
television news and daytime television
programming.
Doug is one of the most requested news
consultants, trainers and speakers in the
industry. He has supervised television news
research and focus group projects,
developed strategic recommendations
based on research, and designed cutting
edge workshops on news writing,
storytelling, producing, media training, and
sports training, in addition to his highly
requested morning news and daytime
content workshop. He has trained staff for
numerous local affiliate newsrooms (FOX,
ABC, CBS, NBC, WB) as well as at the
network level including CNN, CNN
Headline News, and The Weather Channel.
Doug has extensive international
experience, having helped re-launch and
re-brand a television news network in
Istanbul, Turkey and more.
Read Doug Drew’s Latest Post:
Floods and Fathers Day:
Highlights:
•
Ordinary stories need creative live
shots more than the gigantic story
•
Find “real Dads” for morning news
coverage.
Live shots
During the recent flooding and tornadoes,
viewers were treated to some amazing live
coverage. During the flooding, reporters,
photographers and field producers went to
incredible efforts to show how much
damage, destruction and disruption was
caused by the water...read the full post.
Graeme Newell
GRAEME NEWELL Graeme Newell is a
television and marketing expert who shows
cable, newspaper and broadcast teams
how to generate revenue through integrated
product branding. He shows managers and
supervisors how to package and market
broadcast, web, third-screen and print
products. He specializes in methodically
growing media product lines without
weakening their brand position.
Graeme spent most of his career as a
broadcast manager in LA, Charleston,
Phoenix, Atlanta, and Columbus, OH. After
years as a both a frontline producer and
manager, he started 602 Communications
in 1997.
He has done consulting and training for
most of the major cable, newspaper and
broadcast groups including ABC, CBS,
NBC, CNN, Fox, MSNBC, CNBC, Gannett,
HGTV, ESPN, Food Network, Hearst,
Tribune, CBS News, and many other
newspaper and television companies.
Graeme has clients in most all of the top
twenty markets.
Read Graeme Newell’s latest post:
Video Presentation: How to Build
Loyalty for Product Web Sites Video
Presentation
•
Graeme Newell shows how Justin
Boots developed a fanatical
following by positioning itself as a
destination for the cowboy lifestyle,
not just cowboy boots.
•
Learn how shifting your focus away
from product features and onto
customer ego can send loyalty
through the roof.....view the video
Terry Anzur
TERRY ANZUR is an International
journalism educator. She consults
broadcast and online video outlets on talent
development. Terry developed her coaching
techniques while on the faculty of the
University of Southern California’s
Annenberg School for Communication and
Journalism. Her on-air experience includes
a national talk show on the network that
became MSNBC, as well as anchoring and
reporting for KTLA-TV in Los Angeles and
CBS stations in New York, Los Angeles
Chicago and West Palm Beach. She
reported from Washington, DC for the NBC-
owned stations and anchored local TV
newscasts in Houston, Miami, Atlanta,
Charleston WV and Providence RI. She is
on the UN roster of qualified media trainers
and a Fulbright specialist in broadcast
journalism. She is the co-author of “Power
Performance: Storytelling for Multimedia
Journalism and Public Relations” to be
published in 2011 by Wiley-Blackwell,
London. Terry holds an AB in
Communication from Stanford University
and was a Benton Fellow at the University
of Chicago. Her clients and former students
are thriving on the air and online throughout
the US and around the world.
Read Terry Anzur’s Latest Post:
What on-air talent can learn from
Hurricane Irene coverage
...read the post
PAUL GREELEY has over 20 years
experience in local TV marketing ahd has
been a station creative director and VP of
Marketing for a broadcast group. Greeley
has worked for local TV stations in Philly,
Orlando, New Orleans and Ft Myers. He
has written extensively about local TV news
and its marketing for Broadcasting and
Cable, TVNEWSCHECK.com, RTNDA’s
Communicator, and TVSPY.com. He
currently writes a weekly humor column for
the Keller Citizen in Texas. You can view
his VisualCV which has links to his work
here, www.visualCV.com/paulgreeley
Read Paul Greeley’s Latest Posting:
Stand up and Salute the News
Starting Monday, April 11th, KAUT, the My
Network TV station in Oklahoma City, is re-
branding itself as Freedom 43 TV.
The re-branding is an attempt to remedy a
situation many other broadcast duopolies
face, according to Joe Kozlowski, the
Creative Services Director for
KFOR/KAUT......read the full post
Paul Greeley
Willie Chriesman
WILLIE CHRIESMAN is a broadcast news
veteran with experience in every aspect of
newscast producing and management for
some of the nation’s leading broadcasting
companies and television stations. After
starting as a news intern at WBRC-TV in
his hometown of Birmingham, Ala. while
still in a high school student, his career
included working at WLS (Chicago), WDIV
(Detroit), KCNC (Denver), WCVB (Boston)
and WVTM (Birmingham) where he was
vice-president of news and news director.
His experience also includes CNN in Atlanta
and the Fox News Service in Washington,
D.C. He also helped develop the Newsroom
Diversity Toolkit for the Radio-Television
News Directors' Foundation.
He is currently a media consultant and
independent producer based in Birmingham.
Read Willie Chriesman’s Latest Post:
In Local TV, Is Sports Journalism an
Oxymoron?
There are many disturbing questions arising
from the ongoing child sex abuse scandal at
Penn State. Most of them are profound ones
of legality, ethics and morality. But there’s
also one of journalism: did the media turn a
blind eye to the charges that apparently have
been swirling around for years?....read the
full post
Michael Castengera
MICHAEL CASTENGERA is a newspaper
reporter, turned television reporter, turned
news manager, turned news consultant,
turned university teacher. He started out as
a newspaper reporter, first while living in
Australia, and then for newspapers in
Orlando and Jacksonville, Florida. He
made the cross over into television
reporting in Jacksonville, going to work for
Post-Newsweek’s WJXT. Since then he
has worked in virtually every position in the
newsroom, including reporter, assignment
editor, producer, managing editor, assistant
news director, news director and, finally,
station manager. His career has covered
markets large and small.
It was while he was station manager and
news director in Fort Myers that he made
the cross over into consulting, working with
Audience, Research and Development of
Dallas as a senior strategist with a variety of
stations around the country.
He now is a senior lecturer in Digital and
Broadcast Journalism at the Grady College
of Journalism at the University of Georgia.
In addition to that, he runs his own
consulting company, Media Strategies and
Tactics. Clients include media groups in
America as well as in India.
Read Michael Castengera’s Latest
Post:
Is Truth Stranger Than Fiction - EPIC
2015...read the post
Feeding the 24/7 News Cycle
Gloria Cohn
GLORIA COHN started her San
Francisco—based consulting business in
1985. She specializes in presentation
skills and media relations coaching and
training.
Gloria began advising television news
professionals while working at Frank Magid
Associates, a worldwide leader in media
consulting. At Viacom, she produced and
hosted a variety of public affairs programs.
Later, as an executive trainer for Decker
Communications, she conducted seminars
and private coaching sessions for many
Fortune 500 Companies.
Since 1985, Gloria has trained and
coached broadcast professionals,
government officials and many business
managers and executives throughout the
United States.
Her broadcast clients have included stations
within FOX, Belo, Gannett, Gray and Time
Warner television groups.
A few government agencies she has worked
with are the Federal Reserve Bank, Valley
Transportation Authority, SamTrans, and the
City’s of Los Angeles, Palo Alto, San Diego
and Burbank.
Recently, she created a two-day intensive
media relations class specifically designed
for Public Information Officers. She
co-teaches with a San Jose Police
Lieutenant and a writer from the San Jose
Mercury News.
Whether presenting on-camera, before
staff in a boardroom, or in a keynote speech,
Gloria offers an experienced eye and tangible
tools to help clients enhance their ability to
communicate with confidence, passion and
conviction.
Read Gloria Cohn’s latest post:
Vocal Variety for Anchors and Reporters
ERIC OBER has been a writer, producer,
executive producer, local news director
(WBBM-TV Chicago and WCAU-TV
Philadelphia); VP/station manager (WCBS-
TV New York); VP/general manager
(WBBM-TV Chicago); group news VP (CBS
Stations Division); CBS News VP;
President CBS Television Stations Division;
President CBS News; President/CEO
Scripps Productions; President Television
Food Network; President/CEO Vault, an
online leader in career development;
President of Bigchalk, a major provider of
online educational products. He is currently
CEO of CrosstownTV, a multi-platform
production and consulting company; CEO
of a targeted online social networking
company; and a consultant and board
director for a digital content enterprise.
Other board memberships have included
The Associated Press, various journalism
entities, and Vault, where he served as
Chairman.
Read Eric Ober’s Latest Posting:
Remembering Lane Venardos
There was a memorial service for Lane
Venardos in New York this week.
Lane passed away in August after a
distinguished career at CBS News.
In the great tradition of Murrow, Cronkite,
Hewitt, Rooney and Rather,
Lane was a full partner. He superbly
represented the dedicated people behind
the cameras, in the field and in the control
rooms, who made that great news coverage
possible. Tiananmen Square, all those Cold
War summits, campaign debates, election
nights, various world crises…Lane
Venardos was there and calling the shots...
Read the full post
Eric Ober
Marc Rosenweig
MARC ROSENWEIG Marc Rosenweig is
Assistant Professor of Broadcasting at
Montclair State University. He joined MSU
in 2007 following a career of more than
three decades as a television reporter,
producer, executive producer and program
manager.
Rosenweig was a member of program
management teams that launched CNBC
and the YES Network for the New York
Yankees. He was senior vice president of
programming and production for King World
Productions, where he supervised news
magazine, talk and court shows and was
senior executive producer at WWOR-TV in
New York. He also worked as a reporter,
producer and executive producer at
television stations in Miami, Detroit and
New Orleans.
Marc was part of production teams honored
with the DuPont Columbia and George Polk
Awards. He is the recipient of six New York
Emmy Awards. He also moderates panels
with sports media professionals at The Yogi
Berra Museum and Learning Center on the
Montclair State campus.
Rosenweig has a Master of Science degree
from the Columbia University Graduate
School of Journalism and a Bachelor of
Science in journalism from Ohio University.
In 2010, he received the L.J. Hortin
Distinguished Alumnus Award from the
E.W. Scripps School of Journalism at Ohio
University.
Read Rosenweig’s Latest Posting:
Covering College Sports in an Age of
Controversy
Covering college sports used to be simpler.
It was mostly which team won and why---
with a few quotes from the coach. But now
it’s a huge business, with coverage fueled
by ESPN, Twitter and Facebook...Read the
full post.
Al Tompkins
AL TOMPKINS is the Poynter Institute's
Group Leader for Broadcasting and Online.
Thousands of people a day read his online
journalism story idea column "Al's Morning
Meeting" on Poynter.org.
Tompkins is the author of the book "Aim For
The Heart: A Guide for TV Producers and
Reporters," which was adopted by more
than 75 universities as their main broadcast
writing textbook. A new edition is planned
for 2010.
He co-authored four editions of the Radio
and Television News Directors Foundation's
"Newsroom Ethics" workbook. Tompkins
joined Poynter's faculty from his job as
news director at WSMV-TV in Nashville,
Tenn. For 24 years, he worked as a
photojournalist, reporter, producer, anchor,
assistant news director, special
projects/investigations director,
documentary producer, and news director.
Tompkins has trained thousands of
television news producers, reporters,
photojournalists and managers in his One-
Day Storytelling Workshops in 45 states,
Canada, Denmark, Iceland and South
Africa. He has taught and coached print
newsrooms in the U.S. and abroad how to
build interactive news websites, how to use
video more effectively online and how to
manage ethical issues that arise online.
(more about Al Tompkins)
Read Al Tompkins latest Story Notes:
“City Slickers” who get farm
subsidies
